Shands for Kids Stories

Primrose Schools has partnered with Children’s Miracle Network in an online promotion that will result in a $30,000 donation to one of our U.S. hospitals.
The Family Dance-Off is a dance-themed PR and marketing campaign designed to encourage families to use dancing as a method of staying active and healthy. Parents nationwide will be able to upload short home videos of their family’s best dance moves to the program’s Web site between Feb. 1, and March 19. Visitors can vote for their favorite videos online each day and a weekly winner will be selected for the first seven weeks of the contest. During the last week of the contest, all previous weekly winners will be featured on the site to compete for a $5,000 grand prize which will be announced March 26. Additionally, Primrose will donate $30,000 to the Children’s Miracle Network hospital in the grand prize winner’s market.
If a finalist or the grand prize winner is from your market, your hospital will be asked to participate in some PR efforts. Other than that, nothing is required of hospitals - just sit back and enjoy the hilarious dance videos. However, Children’s Miracle Network is asking all hospitals to help promote this national online dance contest by spreading the word about the contest and asking friends, family, and business associates in the community to participate, and also encourage weekly voting!